Story Details

SUCCESS STORY- Aporna Sen Roy

Publish: 14 Jul, 2024 12:00 AM

"I am Aporna Sen Roy. My business organization is called Neel House. My business is e-commerce based. I have greatly benefited from participating in the e-commerce training organized by Sylhet Women Chamber of Commerce with the support of the ILO Progress Project.

At first, it was the most challenging time for e-commerce entrepreneurs, with network shutdowns across the country and later Facebook being blocked. However, that period turned into a blessing, giving me mental strength.

The new things I have learned and that are continuously helping me move forward are:

1. Instead of just focusing on a Facebook-based page, maintaining activity across multiple platforms like WhatsApp, Instagram, Telegram, YouTube, and Imo. I learned about promoting my products through various channels.

2. Gaining a clear understanding of domain hosting and the importance of websites.

3. Opening a Google page and introducing my products there.

4. Connecting my business to larger companies' websites.

5. Gaining a clear understanding of paid marketing.

6. Learning about video editing and AI.

I have applied all these things to my business and am seeing good results.

Thank you, Sylhet Women Chamber of Commerce, and thank you, ILO ProGRESS Project."